character design (n)
char·ac·ter de·sign ,ˈker-ik-tər di-ˈzīn
1: the look and presentation of a persona/character in relation to a specific need or role within a project
char·ac·ter de·sign ,ˈker-ik-tər di-ˈzīn
1: the look and presentation of a persona/character in relation to a specific need or role within a project